Tourism in Dubai is a part of the Dubai government's strategy to maintain the flow of foreign cash into the emirates. In May 2013, the government of Dubai launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors a year by 2020 and making Dubai a first choice destination for international leisure travellers as well as business travellers. In 2018, the strategy was expanded by setting new goals of attracting 21-23 million visitors in 2022 and 23-25 million visitors by 2025.
Dubai's lure for tourists is based mainly on shopping, but also on its possession of other ancient and modern attractions. Dubai got ranked as the world's 1st most visited city by international tourists that have visited Dubai according to the recently released list and survey of Euro monitor in 2018.
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